Lord Alan Sugar

British version of the reality competitions series that sees young entrepreneurs compete in several business tasks, attempting to survive the weekly firings in order to become the business partner of one of the most successful businessmen.

Twelve celebrities battle it out to be Australia's first ever celebrity apprentice. Among them: AFL footballer Shane Crawford, beauty queen Jesinta Campbell, NRL footballer Wendell Sailor, celebrity agent Max Markson, and Polly from The Block. Presiding over them is successful entrepreneur Mark Bouris, who will dish out business assignments to each team, with the losing team summoned to the boardroom where one of them will be fired.