Mariann Hole

The spark in Lene’s marriage is long gone and when she suddenly loses her job at a prestigious advertisement agency, she feels lost and humiliated, wondering what to do next. One drunken night, she posts a scantily clad picture of herself wearing a traditional folk costume – mostly as a joke – on the website InsideFans. Lene soon realizes there is a niche audience out there who are thirsty for more and willing to pay for it.

Christmas peace falls over the small town, but at the Christmas market there's hectic activity. Mariann discovers a teddy bear at the top shelf. Is he alive? Mariann must get the teddy whatsoever. But Teddy wants to get to a rich family.