Penny Irving

Hi-de-Hi! is a British sitcom set in Maplins, a fictional holiday camp, during 1959 and 1960, and was written by Jimmy Perry and David Croft, who also wrote Dad's Army and It Ain't Half Hot Mum amongst others. It aired on the BBC from 1980 to 1988. The series revolved around the lives of the camp's management and entertainers, most of them struggling actors or has-beens. The inspiration was the experience of writers Perry and Croft: after being demobilised from the army, Perry was a Redcoat at Butlin's, Pwllheli during the holiday season. The series gained large audiences and won a BAFTA as Best Comedy Series in 1984. In 2004, it came 40th in Britain's Best Sitcom and in a 2008 poll on Channel 4, 'Hi-de-Hi!" was voted the 35th most popular comedy catchphrase.

This comedy series, which follows the exploits of employees at London's fictional "Grace Brothers" department store, is full of sexual innuendo, slapstick, visual gags, and double entendres. Much of the show's humor parodies Britain's class system, and many of the show's characters are based on stereotypes of the period, including the effeminate Mr. Humphries and the rich, but stingy, store owner.